Zaragoza, September 17. La Torre Outlet Zaragoza is ready to open! Its inauguration will be on Thursday, October 22, and it will have more than 70 international fashion, sports and lifestyle brands, such as Adidas, Reebok, Guess or Mango, and discounts of between 30-70% in all its stores. In addition, the facilities will house the latest generation cinema chain Artesiete and a restaurant, leisure and entertainment area for all kind of audiences.
Located in the old Pikolin factory (Carretera de Logroño, Km 6,5), La Torre Outlet Zaragoza aspires to become the new shopping destination and meeting place in the north of Spain and the south of France. Its design pays tribute to the industrial icons of the mid-20th century, and its facilities include, among others, a large chimney or converted silos, as well as the emblematic Pikolin tower, which is the image of the outlet's logo.
The countdown will officially begin on Tuesday, September 22, at 8pm, when the digital and innovative elements of the project will be presented and a symbolic lighting of the centre will take place during a show full of spectacular lighting, music and many surprises. This audiovisual show can be followed through La Torre Outlet Zaragoza’s social media (YouTube, Facebook and Instagram).
This design outlet will become a new shopping and leisure alternative with a high technological component thanks to Telefónica’s participation as a strategic partner. Visitors can enjoy a digital experience fully integrated; they will be able to enjoy the latest technological solutions applied to the retail and entertainment sector, and an advanced loyalty program that will reinforce the complex's commercial offer, also providing maximum security for its users.
In this sense, during the event, the Video Wall or giant LED screen located in the central square will be very important, because a large clock with the days remaining for the opening will be projected.
On the other hand, the centre’s website www.latorreoutletzaragoza.com will be operational after the "Digital Lighting" and the mobile application (IOS and Android) can be downloaded to guess the brands that La Torre Outlet Zaragoza will have, to win prizes and learn how to be part of the VIP Club. All initiatives will be framed on social media under the hashtag #LaTorreOutletZaragoza.
The outlet will also have other attractions, such as its two-level climbing area managed by Climbat, a company which already has headquarters in Madrid and Barcelona, or the MadLab space, which will offer fun for the whole family with a new leisure format that combines the virtual reality with laser games and scape rooms.
La Torre Outlet Zaragoza has a gross leasable area of 61,500 m2, of which 13,500 m2 are allocated to the outlet village, 15,000 m2 to the restaurant and leisure area and 33,000 m2 to the commercial park. In total, 2,800 free parking spaces are available, of which more than 30 are reserved for people with disabilities and reduced mobility and approximately 27 for electric vehicles.