The shopping and leisure park La Torre Outlet Zaragoza, promoted by Grupo Iberebro, postpones its opening, planned for this spring, due to the current global crisis caused by the coronavirus.

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<li>Grupo Iberebro is confident that the project can open its doors after the summer.</li>
<li>The construction work on the commercial park has been paralyzed in accordance with the provisions of Royal Decree-Law 10/2020, approved by the Government last weekend, which requires all non-essential economic activity to be halted.</li>
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The shopping and leisure park La Torre Outlet Zaragoza, promoted by Grupo Iberebro, postpones its opening, planned for this spring, due to the current global crisis caused by the Coronavirus. The centre will open its doors after the summer, as long as the evolution of the situation allows it.
The construction work of the commercial area were paralyzed this Monday, according to the established in the Royal Decree-Law 10/2020 approved by the Government last March 29th. This regulation obliges to stop until April 9 all economic activity in sectors that do not provide essential services, including construction, "in order to reduce the mobility of the population in the context of the fight against COVID-19".
Luis Barcelona, CEO of Grupo Iberebro, explained that the implementation of this decree "inevitably delays the opening plans", but insisted that "right now the most important thing is to meet the guidelines set by the institutions to achieve curb this pandemic as soon as possible and ensure the safety of workers to protect them and their families from contagion&rdquo;.
This stoppage in the construction work does not mean a setback in the marketing of the spaces of La Torre Outlet Zaragoza and neither in the open processes of negotiation and closing of contracts with new operators that, in the same way, also continue their course. Furthermore, all the brands that signed up to the project over the last few months have confirmed their commitment to the outlet despite the unexpected modification -for reasons of force majeure- of its opening date, as a result of the global crisis caused by the expansion of the COVID-19 virus.
Barcelona has added that "in the following weeks we will intensify our work in other areas the project that do not require the physical presence of our teams with the aim of offering the region a differential outlet format designed for a brand new 100% omnicanal consumer, which has already changed after this crisis".
In addition, he assured that Grupo Iberebro is confident that the opening of the commercial area can take place after the summer, "although, of course, everything will depend on the evolution of this pandemic and the guidelines provided by the competent authorities".
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La Torre Outlet Zaragoza postpones its opening due to the Coronavirus crisis

Shopping and leisure park La Torre Outlet Zaragoza will open its doors to coincide with the end of this next spring.

<ul>
<li>The shopping park has presented its new brand, maintaining the prominence of the Pikol&iacute;n tower, an icon of the city of Zaragoza.&nbsp;</li>
<li>The space includes an outlet village that aspires to be the definitive shopping destination for northern Spain and southern France, managed by operator ROS Retail Outlet Shopping, European leader in fashion and lifestyle shopping outlets.</li>
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Shopping and leisure park&nbsp;La Torre Outlet Zaragoza&nbsp;will open its doors to coincide with the end of this next spring. The space includes an outlet with fashion and lifestyle brands, which aspires to become the shopping destination of reference for northern Spain and southern France. &nbsp; The project, which has seen a total investment of 100M euros, will generate 1,000 direct jobs and another 8,000 indirect ones. &ldquo;We are happy to be able to affirm with total confidence that&nbsp;La Torre Outlet Zaragoza&nbsp;will very soon be a reality,&rdquo; Luis Barcelona, CEO of Grupo Iberebro, stated. &ldquo;We want this new commercial space to be consolidated as a shopping destination that, in addition to having the best brands, contributes to strengthening Saragossa&rsquo;s and the region&rsquo;s offer of fashion and leisure, and serves to bolster the city&rsquo;s draw in the way of national and international tourism,&rdquo; Barcelona went on to elaborate. &nbsp; La Torre Outlet Zaragoza&nbsp;presented its new brand identity today, an image &ldquo;more in line with the reality of Saragossa and which brings out the prominence of the characteristic tower of the old Pikol&iacute;n facilities,&rdquo; as Barcelona explained. He further placed special emphasis on the &ldquo;opportunity it entails for Saragossa to count on an outlet concept such as this one, as today it is the only major Spanish city lacking this format among its commercial bid.&rdquo; &nbsp; The new shopping area covers a total of 61,500 sqm, of which 13,500 sqm are allotted to the outlet fashion zone, 15,000 sqm to the food court and leisure zone, and 33,000 sqm to medium-sized units.
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From left to right, Claudio Poltera, Head of Leasing ROS Management Spain; Luis Barcelona, CEO Grupo Iberebro; Alvaro Palacio, CEO GPA
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La Torre Outlet Zaragoza, run by ROS Retail Outlet Shopping, one of Europe&rsquo;s leading operator of designer outlets across Europe will feature a selection of well-known international fashion, sports and lifestyle brands. In the words of Thomas Reichenauer, CEO and co-founder of ROS Retail Outlet Shopping, &ldquo;It fills us with pride to be the operator of this unique project and to have our company&rsquo;s first site in Spain. The outlet will be enriched by a very complete bid of cinema, a gastronomy zone, all digitally integrated too, as well as spaces dedicated to leisure; giving rise to a new generation of outlets in Europe, and also satisfying an ever more demand-ing consumer at the perfect shopping destination.&rdquo; &nbsp; During the unveiling of the definitive&nbsp;La Torre Outlet Zaragoza&nbsp;project, head architect Alejandro San Felipe commented, &ldquo;The architectural plan is inspired by the old Pikol&iacute;n plant which used to occupy these terrains. Therefore, both the volumes and the materials with which the new constructions have been designed respond to those of industrial architecture. The tower that housed the old offices, one of the city&rsquo;s icons, becomes the image of the project, and fits into the aesthetic of the whole.&rdquo; &nbsp; In this sense, the design of&nbsp;La Torre Outlet Zaragoza&nbsp;has been conceived with the aim of creating a space that affords visitors a pleasant and novel experience. Sustainability and the digitalization of the project are two of the pillars in achieving this objective. The shopping offer is expected to capture the interest of 3 million people in an area of influence stretching as far as 120 minutes away by car. It aspires to receive visitors from Aragon, the Basque Country, La Rioja, Navarre, Soria, Lerida, and the south of France, as well as from the Pyrenees-bound traffic out of Madrid and the Community of Valencia.
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La Torre Outlet Zaragoza is set to open its doors this spring

Designer Outlet Zaragoza continues to advance in its construction to open its doors in spring 2020.

Designer Outlet Zaragoza continues to advance in its construction to open its doors in spring 2020. The project shows already great evolution at all levels and in the first quarter of next year, its new marketing and communication strategy for the end consumer will be presented.
The plenary session of the city council of Zaragoza approved last September the initial modification of the General Urban Planning Plan (PGOU), by which the special plan of Designer Outlet Zaragoza is regularized.
The new aspirational premium factory outlet will become the shopping destination for Northern Spain and Southern France, with more than 120 fashion and lifestyle brands 30-70% off. Visitors will have the opportunity not only to go shopping in a pleasant and eco-friendly atmosphere, adapted to the new consumer demands, but also to enjoy a great leisure and entertainment offer.
Furthermore, Telef&oacute;nica&acute;s technological project will turn Designer Outlet Zaragoza into a 100% omnichannel contemporary commercial complex, placing the customer at the heart of the experience and managing processes and big data flows in real time. The agreement between the centre and technological partner Telef&oacute;nica will show new devices and digital solutions that will encourage the centre&acute;s relationship with its visitors, enabling new learning dynamics through virtual and augmented reality, and an interactive app.
adidas will open an Outlet Store with their brands adidas &amp; Reebok with more than 1,000 sqm. The project will have a new El Corte Ingl&eacute;s Outlet with the best brands and great discounts.
Fifty, outlet of the Tendam Group (Cortefiel, Pedro del Hierro, Springfield, Women&acute;Secret, and Milano) will be established in Designer Outlet Zaragoza as part of its national and international expansion process, offering a unique omnichannel shopping experience in the outlet sector. With "Smart shopping" as its business core, General Manager Ra&uacute;l Ram&iacute;rez Hidalgo states "Zaragoza is a technologically advanced city with mature purchasing habits that will facilitate the implementation of the Club Fifty customer loyalty system with the extensive commercial commitment of each of its brands providing a plural, broad and differentiated shopping experience&rdquo;.
Guess and Mango will also open a shop in Designer Outlet Zaragoza. They see this space as the best alternative to continue increasing their outlet presence in a strategic location within the Ebro valley and -specifically- in a city, that is already today a reference destination for shopping with a target audience of 2.5 million people.
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Film operator Artesiete will open eight new theatres with the highest technology in the sector. Dolby Atmos immersive 360&ordm; surround sound system, an innovative and powerful listening experience. Next-generation 4K Laser projectors and large, high-resolution screens for perfect perspective, visibility, definition and brightness to enjoy every detail and visual effect. Chairs of maximum comfort upholstered in pleather with generous dimensions, and with automatic mechanism that allows regulating the backrest and footrest to the will of the spectator. All this in order to offer the best customer experience.
As part of its leisure offer, Designer Outlet Zaragoza will also count with the new concepts of entertainment Lego Fan Factory, a spectacular free access toy library that will open every day, and the first MadLab of Aragon, an ultimate and disruptive technological leisure space. This will enable living 100% immersive team experiences, combining virtual reality and mixed reality with the world of video games and Escape Rooms. All of this within a wide range of contents, such as Los Pitufos (the world's first child-family escape room under this brand). Moreover, a virtual multiplayer hyper-reality experience from Star Trek, a CSI crime experience space, an interactive projection room from Charmed or the world's largest arcade machine for playing Tetris, will be some of the experiences that visitors will be able to enjoy.
McDonald&acute;s Spain is also very excited to be part of the project: "Innovation is part of McDonald's DNA, as we are constantly adapting to the needs of an increasingly demanding consumer. For us, being present at the new Designer Outlet Zaragoza means much more than opening a new restaurant. It means offering the people of Zaragoza the opportunity to enjoy the McDonald's experience in a personalized space with the latest advances in retail and leisure. It is an honour to be part of this new urban project, which was born out of the entrepreneurial spirit of Zaragoza, a city that has already become a symbol of progress and sustainable growth in our country".
The project is running smoothly to ensure its inauguration next spring 2020. By beginning of 2020, a new marketing approach of the centre will be officially introduced. Likewise, the project will be promoted at MAPIC 2019 in France. Come visit us at Stand P-1.F62!
We will keep you updated along the process of how Designer Outlet Zaragoza is becoming more and more a reality!

Designer Outlet Zaragoza takes shape and will open its doors in spring 2020

Rossy de Palma, the iconic Spanish actress, is ambassador of the Designer Outlet Zaragoza, the new shopping destination in the North of Spain. Opening is planned for Spring 2020.

Rossy de Palma, the iconic Spanish actress, is ambassador of the Designer Outlet Zaragoza, the new shopping destination in the North of Spain. Opening is planned for Spring 2020.
Designer Outlet Zaragoza will be the new shopping destination, a meeting point for families and friends and part of an innovative shopping and entertainment complex with more than 70,000 square meters gross lettable area. The Designer Outlet Zaragoza invited last week representatives of numerous national and international brands to a show cooking event in Madrid. The event was organised by ROS Retail Outlet Shopping, the operator of the Designer Outlet Zaragoza; where Rossy de Palma was the special guest, accompanied by Ram&oacute;n Freixa, a chef with two Michelin stars, who prepared some of his star dishes.
&lsquo;I am convinced that this project is unique, an added value for the North of Spain and the Ebro valley and that it will become a success. The pleasure of enjoying local cuisine, shopping and entertainment. This type of commercial space brings together family and friends and is increasingly important -in this time of digital boom-, where only e-commerce seems to grow. In these centers, and through the experiences that the visitor lives while going shopping, people know each other, fall in love, establish relationships, have children, ... thus achieving an emotional bond with the center; this is part of the Spanish DNA and mentality&rsquo;, said Rossy de Palma.
One of the main pillars of the project will be the cinemas of the operator Artesiete, an international benchmark in the sector due to its high technological component (3D reference) and maximum comfort for the client, with 8 rooms. In addition, Telef&oacute;nica will be present with a Flagship Store where it will show the latest technologies linked to the world of retail. MadLab will offer fun for the whole family with a new leisure format in virtual reality and you can also enjoy a set of restaurants that will offer a mix of local and international cuisine, from gourmet spaces to more family formats.
"Unfortunately, we can&rsquo;t communicate the future tenants of Designer Outlet Zaragoza due to the ongoing negotiations, as is usual in our sector, and until the opening of the centre, but we are really proud and satisfied that the project is being so well received", said Claudio Poltera, Director of ROS Retail Outlet Shopping Spain, the head of the outlet's marketing.
The opening of Designer Outlet Zaragoza is dated for the Spring of 2020, it will be then when we can enjoy all the commercial, gastronomic and leisure activities and services that this new centre will offer to the city of Zaragoza and to all its visitors from the North of Spain and the South of France.

DESIGNER OUTLET ZARAGOZA APPOINTS ROSSY DE PALMA AS BRAND AMBASSADOR

The leisure and shopping complex TorreVillage, promoted by Grupo Iberebro, will generate more than a thousand direct jobs and will open its doors in the last quarter of 2018.

The leisure and shopping complex TorreVillage, promoted by Grupo Iberebro, will generate more than a thousand direct jobs and will open its doors in the last quarter of 2018. Today, the construction work on the project has started with the demolition of the old factory of Pikolin, space that will occupy TorreVillage.
"Today we are starting a new stage, TorreVillage. Today we go from being a project to being a reality&rdquo;, has said Alfonso Solans, President of Grupo Iberebro, at the event that took place this morning in the grounds of the old Pikolin Factory. The demolition of the already in disuse facilities of the factory marks the beginning of the constructive works of the future leisure and shopping complex. The act was also attended by Marta Gast&oacute;n, Minister of Economy, Industry and Employment of the Government of Aragon, stating that this is a project that means "commitment, impact and benefit" for the Community, as well as "employment, innovation, corporate social responsibility and, ultimately, wealth in the territory&rdquo;. Alfonso Solans thanked its presence to the large institutional representation that had the event, which was attended by politicians from the different Aragonese institutions, a large number of Mayors from the TorreVillage surroundings, social and business representatives and the main mass media of the Community; and he also had a special mention for the consumer associations of Aragon.
TorreVillage will create more than a thousand direct jobs and has its opening date set in the last quarter of 2018. At this moment, as stated by the President of Grupo Iberebro, "the commercialisation is very advanced, both in the outlet and in the park of central reservation. The commercialisation of the area of the restaurant business and leisure will begin very soon. We are surprised by the very high acceptance that the project is having among operators, which confirms the commercial appeal and dynamism of Zaragoza as a tourist destination. The outlet format is growing in Spain, and Zaragoza deserves to have this concept among its commercial offer, which competes neither with the neighborhood trade nor with the large supermarkets, our main competition is the internet&rdquo;.
Alfonso Solans valued the importance of Zaragoza as a destination city for shopping and the importance of continuing to build a brand city, "it is essential for Zaragoza to continue betting on tourism and we expect to add TorreVillage to the cultural and commercial offer of our city. Our expectation of annual visits is around 3.5 million visitors, of which a significant percentage will be tourists who will come to Zaragoza&rdquo;. In addition, in reference to the new reality of the commercial sector, carried out by the digitization and a high penetration of electronic commerce -especially in our community-, Solans affirmed that "TorreVillage bet decisively on the small commerce and the physical spaces". He added: "We bet on the classical store, but adapted to the technology and quality of service that the consumer demands today. The traditional trade faces the challenge of digitization and TorreVillage pretends to be an international reference in the integration of the traditional store and internet; with the aim of reaching solutions that are exportable and applicable to any small business. This is basically the purpose of the work we are developing at TorreVillage ZIR (Zaragoza&acute;s Innovation in Retail Center), whose first results we will see very soon".
This act of initiation of the project TorreVillage has been developed in one of the industrial units of the already unoccupied Aragonese factory and the assistants have been able to observe the demolition of the first industrial unit of the old facilities of Pikolin. The demolition phase, which begins today, will last until approximately August 1st.
A commemorative urn has also been placed in honor of the industrial activity developed over more than forty years by the Business Group of the Solans Family in the areas of the Logro&ntilde;o Motorway that will occupy TorreVillage. This urn will be installed later in a representative location of the future leisure and shopping complex.

LA TORRE OUTLET ZARAGOZA

The new Premium Factory Outlet Village for Northern Spain. More than 90 fashion & lifestyle brands 30-70% off, all year round.

Project

La Torre Outlet Zaragoza

News

La Torre Outlet Zaragoza postpones its opening due to the Coronavirus crisis

Economy

Increasing service sector of Zaragoza & Aragón

Tourism

Growing Zaragoza
Tourism

LA TORRE OUTLET ZARAGOZA

The new Premium Factory Outlet Village for Northern Spain. More than 90 fashion & lifestyle brands 30-70% off, all year round.

Project

La Torre Outlet Zaragoza

News

La Torre Outlet Zaragoza postpones its opening due to the Coronavirus crisis

Economy

Increasing service sector of Zaragoza & Aragón

Tourism

Growing Zaragoza Tourism

Growing Zaragoza
Tourism